Archive for the 'School of Marketing' Category

Is That My Butt? Secrets to a Powerful Headline

Tuesday, June 10th, 2008

Is that my butt? Now that’s an interesting question. But to be quite honest I’m not concerned with my butt. Not your butt. Not any one’s butt.
But…
The question sure got your attention. Just like it got mine. And that is the purpose of a powerful headline.
Let’s start this story from the beginning:
Here I am sitting […]

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

Tuesday, June 10th, 2008

The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard […]

How to Find More Readers for Your Book Online

Monday, June 2nd, 2008

If you are writing a book, you are sure to like the topic about you write. It is substantial for a writer to identify or to be able to define his future audience. After you have psychologically and socially located your target audience, ask yourself:
- What kind of web sites are they likely to visit?
- […]

How To Protect Your Website From Being Repossessed Or Stolen!

Tuesday, May 27th, 2008

Did you know that you can lose your digital piece of real
estate, even without an eviction notice? Imagine losing
everything in a single heartbeat: your business, your brand
equity, your traffic and your source of income … Without your
knowledge or consent!
That’s what happened to many unfortunate online business owners,
lately. Specifically, a stunning controversy has emerged, which
all Internet […]

What Should I Know About Biomechanics of the Golf Swing?

Monday, May 26th, 2008

If you’ve read some of my articles in the past, we focused a lot on training the body to help you provide more power, consistency and accuracy to your golf swing.
Today, we are going to get a little more scientific. So hang with me.
I am going to explain the biomechanics of golf. Biomechanics is […]

The Psychology of Online Selling

Tuesday, May 13th, 2008

Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. That means our choice can be influenced - even for […]

Article Submitting: How To Study A Publisher’s Website

Tuesday, April 22nd, 2008

There are many websites that will host your articles onthe Internet. Some small, some large, some withguidelines, some without, some support streams oftopics, some have a limited focus, some charge a feeand some are free.
With so many places to post your articles how can youmaximize distribution with the least amount of effort?You can do so […]